We diagnose first. Then we build.
Borea Labs exists because growing companies keep buying technology before understanding their own operations: paying once for the tool, and again to undo it. We map the real problem and solve it, for the owners and leaders of companies whose operation has outgrown how it runs.
From the founder
I started Borea Labs in San Salvador in 2024, after a decade building software for business operations. Most of that was for companies past the point where a spreadsheet and a few good people could hold things together. I kept seeing the same mistake: technology bought before anyone understood the operation it was meant to fix. So this firm diagnoses first, and builds only what the diagnosis earns.
Before Borea: trading systems that ran live for three years: 15+ strategies, three incidents. Then a B2B SaaS I took to 3,000+ users in four months as product lead. That history is the method: diagnose like an engineer, ship like an operator.
— Fernando Borea
Founder & CEO
How we work
We'll tell you when the answer is 'don't buy anything yet.' And when we get something wrong, you'll hear it from us first.
Diagnosis before prescription: we don't recommend what we haven't seen.
Scope in writing and milestones you approve: nothing moves without your yes.
You work with the same team from diagnosis through delivery: the people who find the problem build the fix.
We stay until the solution works in your business, not just on paper.
The team
Borea Labs is a founder-led engineering firm, backed by an advisory board that brings go-to-market, finance and client relations to the table.
Miguel Sánchez
Advisor · Go-to-Market
Senior performance marketer; demand generation for B2B software companies.
Roberto Erroa
Advisor · Finance
Former capital-markets director; banking and investments.
Jackeline Borea
Advisor · Client Relations
Communications and institutional relations; certified coach.
Where we work
From San Salvador, in English and Spanish, both written natively, neither translated. Our working day overlaps the North American business day.
- San Salvador, El Salvador
- UTC−6, no daylight saving
- EN · ES
Tell us what's slowing you down.
We reply within one business day, and if we're not the right fit, we'll say so.