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About Borea Labs

Borea Labs is an operations and technology firm for growing companies, based in San Salvador. We work with owners and leaders whose companies have outgrown the way they run, and we start by understanding how the business works: that tells us what to build, and whether to build at all.

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Fernando Borea

From the founder

I started Borea Labs in San Salvador in 2024, after a decade building software for business operations, most of it for companies past the point where a spreadsheet and a few good people could hold things together. I kept seeing the same mistake: technology bought before anyone understood the work it was meant to fix. Borea Labs is my answer to it.

Before Borea Labs I worked in quant software for financial markets, with projects deployed at funds managing $30M+ in assets, and I was product lead on a software product that reached thousands of users worldwide. Reliable systems, and things people use: that is the background this firm is built on.

— Fernando Borea

Founder & CEO

Our board of advisors

Understanding what a business needs goes well beyond code. Four advisors keep us honest on demand, capital, client relationships and the legal side.

Miguel Sánchez

Advisor · Go-to-Market

Eight years in B2B demand generation: five at metadata.io, now senior performance marketing manager at Understory, running paid media for seven SaaS accounts.

Roberto Erroa

Advisor · Finance

Former capital-markets director at Banco Agrícola, running its brokerage, fund manager and trusts; earlier at Hencorp; independent advisor since 2023.

Jackeline Borea

Advisor · Client Relations

Eight years leading culture programmes at El Salvador's Congress, then USAID programme consulting with the Foreign Ministry; certified coach.

Evelin Urbina

Advisor · Legal

Commercial and labour lawyer; formerly an associate at Lex Artis and Nieto & Nieto, and drafted bills at El Salvador's Congress; Master's in GovTech.

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We reply within one business day, and if we're not the right fit, we'll say so.

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